News Feed ranking, powered by machine learning – Facebook Engineering

News Feed ranking, powered by machine learning – Facebook Engineering

News Feed ranking, powered by machine learning – Facebook Engineering

“Designing a personalized ranking system for more than 2 billion people (all with different interests) and a plethora of content to select from presents significant, complex challenges. This is something we tackle every day with News Feed ranking. Without machine learning (ML), people’s News Feeds could be flooded with content they don’t find as relevant or interesting, including overly promotional content or content from acquaintances who post frequently, which can bury the content from the people they’re closest to…”

Source: engineering.fb.com/2021/01/26/ml-applications/news-feed-ranking/