Does your app have the (market) potential to succeed?
Part 1 | Why research
Does your app have the (market) potential to succeed? Part 1 | Makeen Technologies
It’s an exhilarating feeling, coming up with an idea for a mobile app you just know will be a resounding success. You’ve shared the concept with your partner, maybe a few close friends and family members and everyone agrees you’re onto a winner.
Part 2 | Research methodologies
So you’ve identified that yes, there are myriad benefits to be gained from factoring market research into your app’s business plan [link to part 1 of Blog]. Let’s also assume you’re at a point where you’ve identified your target market based on an initial discovery exercise and have a handle on who will most benefit from your app. It’s now time to research!